Institutional storytelling at scale.
I help complex organizations explain their most ambitious ideas.
For more than five years, I’ve helped Arizona State University and its affiliates communicate some of their boldest ideas —from major capital campaigns to special projects across a range of industries.
My work spans messaging strategy, fundraising communications, editorial systems, and digital experiences designed to help organizations speak with clarity, consistency, and purpose.
$2 billion
capital campaign deployed
$453 million
annual revenue supported
300+
communications projects each year
Focus Areas
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![A rocket launches into the sky with smoke and fire, surrounded by dark clouds and reflections on a body of water below.]()
Capital Campaigns
Comprehensive fundraising efforts, campaign messaging, and advancement strategy.
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![A woman in a black blazer and orange scarf tied around her neck, holding a marker, standing in front of a glass whiteboard with colorful sticky notes, in a modern office setting with other people in the background.]()
Development Strategy
Fundraising positioning, prospect engagement, stewardship, and philanthropic initiatives.
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![A man in a suit with a pink shirt wearing virtual reality goggles, smiling, and raising his right hand, in a high-tech environment with vertical white lights and machinery.]()
Venture Capital
Investment communications, startup storytelling, and innovation ecosystem development.
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![Two soldiers in camouflage uniforms and helmets, one kneeling and the other standing, operating military equipment outdoors under a clear blue sky. The standing soldier is tossing a drone into the air.]()
Applied R&D
Research commercialization, technology transfer, and industry partnership communications.
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![Modern campus courtyard with trees, sitting areas, and multi-story buildings with brick and glass facades.]()
Real Estate
Economic development, targeted philanthropy, and institutional real estate initiatives.
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![A person walking through a highly advanced, sterile laboratory or factory filled with rows of white machines and testing equipment.]()
AI Writing
Responsible AI adoption, editorial governance, communication systems and professional development.
